diff --git a/HellionChat/Branding/BrandingLinks.cs b/HellionChat/Branding/BrandingLinks.cs
new file mode 100644
index 0000000..0298469
--- /dev/null
+++ b/HellionChat/Branding/BrandingLinks.cs
@@ -0,0 +1,12 @@
+// HellionChat/Branding/BrandingLinks.cs
+namespace HellionChat.Branding;
+
+// Centralised so a future invite rotation only touches one file. The same
+// link is currently hard-coded in repo.json, README.md, SUPPORT.md,
+// CONTRIBUTORS.md and HellionChat.yaml — those will be migrated to consume
+// this constant in a separate housekeeping sweep, but that's out of scope
+// for this Cycle.
+internal static class BrandingLinks
+{
+    public const string HellionForgeDiscordInvite = "https://discord.gg/X9V7Kcv5gR";
+}